Promotional umbrellas often get a bad rap for being boring and a bit on the old fashioned side. This presents a pretty big obstacle for business and leaves them asking themselves “How do I promote my company while providing my clients and prospects with a promotional product that they are going to want to use?” Problem solved, friends. Simply change the style of the umbrella to something, well, more fashionable! Fashion umbrellas and promoting one’s business go hand in hand as you, the business owner, can promote your product or service with an item that people are going to truly enjoy! This age old obstacle is probably the #1 of its kind – using a promotional item that your target audience will not discard. Fashion umbrella’s tackle this issue with ease!

So what is considered a “fashion umbrella?” Generally speaking, fashion umbrellas have a curved, “J-shaped” handle, and a high-arched canopy. They come in a larger variety of colors and materials, and some are even made of clear plastic (such as the Bubble Umbrella, which has a deeply domed arc). Oftentimes, fashion umbrellas allow for a greater surface area, and thus, imprint area. The obvious benefit to the recipient of the gift is that it covers them from the rain, but what benefit does a greater surface area give to the company? Greater surface area equals a larger space in which to imprint the company logo. A larger logo equals greater visibility. Greater visibility equals more people seeing the branding message. So not only are you promoting your business to the recipient of the umbrella, but also to the hundreds, perhaps even thousands of others they pass by!  Your return on investment could be immense!

Promotional Umbrellas, and more specifically fashion umbrellas, are rising in popularity, and this is the best time to incorporate them into your marketing plan! Ensure that you choose your color and style wisely to fit your demographic, and your company is bound to receive some new business, and secure a dedicated (and satisfied) customer base.  Take a look at our line of promotional umbrellas and give us a call today.  Let us show you how umbrellas can keep your brand in the sunshine!