A national convenience store chain implemented a coupon calendar, providing their customers with substantial discounts on many in-store items.  Each month highlighted two coupons, totaling 24 coupons worth $50!

Additionally, customers received fun and engaging artwork they could enjoy, centered around the brand logo and message, as well as the featured product(s).

The revenue gained from the promotion benefited the Boys and Girls Club of America!

Courtesy of Norwood Promotional Products

Promotional Points-

1)  Customers received value first, and most importantly!
2)  The brand was accentuated – the brand was the focal point of the design, which brings customers back to the source of the calendar, which is the source of the value, and encourages them to return.
3)  The brand was associated with a charity (Boys and Girls Club of America) – this increases credibility and hits the heart strings of customers.  Plus, it’s truly benefiting people.

*Not all case studies described are owned by Surge Promotions. We seek to inform, enlighten, and inspire our clients to reach their creative limits through sharing information and working with them to achieve the most unique, and most profitable promotion possible.

1 Comment

1.   Promotional Calendars – Building Your Brand A Little More Every Day | Surge Promotions   |  Friday, 26 March 2010 at 11:18 pm

   [...] Last Updated on Wednesday, 17 February 2010 10:46 Written by admin Thursday, 11 February 2010 01:59 Promotional Calenders are a great way to build a brand. Before I jump into why, we have hosted a great case study involving promotional calenders and a well known national convenience store. Click here to check out our promotional calendar case study [...]

Leave a Reply

Click here to cancel reply.

Name (Required)

Mail (will not be published) (Required)

Website

Security Code: