Credit Union Promotes Movie Night with Popcorn

Believe it or not, emotionality has much to do with brand devotion and connection. People feel sentiments towards brands, and so it is vital for a business to do as much as they can to ensure that those emotions are positive! A credit union in found a fun and creative way to not only promote their brand and service, but to also serve a worthy cause. The event? a community-wide movie night where a local food bank was benefited. The problem: few attendants. The solution: popcorn.

The choice was made to imprint bags of popcorn and send them out to members of the community, primarily focusing on their current customer base. They designed the logo with aesthetics and functionality in mind, and decided to use the bags as an invitation. They included the name of the event, the time, the location, the date, and of course, their logo. What good is a promotion without your company logo, right? The results: more than 1,200 attendants, raising over a half-ton of food for the food bank and non-profit organizations!

Promotional Points

1) Fun and creative—This company could have merely sent out nicely printed paper invitations, but these would have been easily forgotten in the rest of the mounds of mail members of the community received each day. The use of the popcorn bag made more a memorable promotion that worked, beautifully.
2) Inexpensive—Popcorn bags are inexpensive, and the return (a positive, trusting attitude towards the company and helping out local charities) was invaluable.

3) Personal—The credit union sent out spokespeople to approach community members, personally inviting them to the event. This adds a whole new dimension to the promotion when face-to-face contact is made.

*Not all case studies described are owned by Surge Promotions. We seek to inform, enlighten, and inspire our clients to reach their creative limits through sharing information and working with them to achieve the most unique, and most profitable promotion possible.