Promotional Calendars – Building Your Brand A Little More Every Day
Promotional Calenders are a great way to build a brand. Before I jump into why, we have hosted a great case study involving 
promotional calenders and a well known national convenience store. Click here to check out our promotional calendar case study
Promotional calendars are a staple in the promotional products realm. They’re a tried and true product and immensely effective in promoting one’s business. Why has this product possessed so much longevity? Three reasons: breadth of use, practicality, and aesthetics. We’ll tackle each of these reasons separately, expounding on each as we go.
Breadth of Use—
First and foremost, the vast majority (97%) of all businessmen/women use a calendar on a near daily basis. That means that every day, Monday through Friday, they’re staring at their busy schedule, and consequently everything around it. This could be your logo, or slogan, or both (which would be my suggestion).
Practicality—
Because calendars are used so widely by professionals, it only makes sense to capitalize on giving them something that they need in order to stay sane! A study conducted in 2008 showed that nearly 50% of the average user would, if they were without their calendar for a day, be severely affected by its absence! I will reiterate: just one day without a calendar and their lives would be severely affected! Outside of the practicality of giving a promotional calendar, the use in and of itself is practical. People need to plan out their busy lives, and a calendar is a great gift to aid them in that pursuit. Talk about one being thankful!
Aesthetics—
Human beings enjoy beauty and art. With a promotional calendar one can give their customers an aesthetically pleasing and enjoyable gift that serves as a work of art! Some artistic flair goes a long way when giving away promotional items, as you appeal to one of the basic human desires: beauty. If you hand a client a calendar that is artistically interesting and intriguing, you’re hitting the practical and the aesthetic elements (what they need and what they enjoy), a perfect combination, and a tested way of improving customer relations and securing future business.
Promotional calendars are both practical and enjoyable (which don’t always go hand in hand), and are a great way to promote one’s business. Here are some helpful tips when deciding to design a calendar series:
1) Ensure well-integrated design—make sure that the calendar fits your brand image and “flavor.” Check the logo design, color palette, subject matter, and content of each month’s graphic to make sure that it fits with your company likeness and culture, as it is a reflection of who you are as a business. Also, make sure to implement your logo in the design for each month, as you don’t want them forgetting who gave them such an awesome gift!
2) Taylor the calendar to the client—this is just as much a design issue as the art you place on each page. Should you use the traditional flip calendar, or the year-at-a-glance calendar? Pocket or full-sized? Magnetic or paper? All of these choices should be well thought-out and planned. For example, if you’re main client is a contractor, they’re probably not going to want the fanciful, full-color version of your calendar, but rather the simple, large, full-month calendar. Don’t worry, you can still flash your logo on it!
3) Make it pretty, make it relevant— No one wants something ugly hanging on their wall, so don’t send out an ugly calendar! Take time with the design, and try to avoid using stock photos of butterfly’s and flowers (unless that fits your business, then go for it)!
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