Nursing Care Center Uses Hand Sanitizer Spray Pen to Build Trust

Promotional items are not always used to secure new clients, but rather to improve the relations between the business and the current clientele.  A nursing center acquired a superb reputation for the care and compassion given to their residents, but the families of the residents felt uneasy about the perceived threat of the spread of germs and disease (even though the care center took great measures to ensure everything was clean and sterile).  The center brainstormed ideas as to how to ease these fears, and decided to go the promo products route.  Good choice.  The product:  hand sanitizer spray pen.  That’s right, a pen that sprays antibacterial hand sanitizer!

The center imprinted their logo on the pens, and distributed the pens to the residents’ families when they came to visit.  The pen’s worked perfectly, as each family loved the gifts!  They were able to immediately use the product by spraying their hands to keep germs from spreading, and the functionality of the pen made it possible to write notes about how the center is helping their loved ones.  The families were reminded that the center was doing everything it can to ensure the health and well-being of its residents, and the promotion worked so well that the center decided to set up the promotion at five other care centers, all with the same result!

Promotional Points—

1)   Practical—A practical promotion just can’t be beat.  When a client receives a gift that they can use on a daily basis, it’s a constant reminder of your company, and a positive attitude towards your business grows!  The pen’s given in this scenario could be used immediately, and served a very practical purpose:  hygiene.

2)   Met a need—The hand sanitizer pen addressed and alleviated the fears of the residents’ families, fostering trust.

3)   Smart product—The hand sanitizer pen was a great example of a relevant, well-thought-out product.  The administrators took their time to decide on which product to use, rooting through various other product ideas before landing on the pen.  Take time on deciding which product is right for you.  Creativity and ingenuity go a long way!

*Not all case studies described are owned by Surge Promotions. We seek to inform, enlighten, and inspire our clients to reach their creative limits through sharing information and working with them to achieve the most unique, and most profitable promotion possible.