Drug Store Goes Digital: USB’s Encourage In-House Printing

Bob Dylan once penned, “the times they are a-changin,’” and this is never truer than in the business realm.  The market is an ocean, and one must learn to ride the ebb and flow of each wave of change if they are to succeed.  Sales in a drug stores photo processing center were dwindling.  The problem:  their customers began using online photo processing, rather than coming into the store.  The reason:  their customers lacked the confidence and knowledge to come in and use the self-serve photo processors, and others were simply unaware that such a center existed!  The solution:  USB (2.0) flash drives!

The store imprinted their logo on the flash drives (securing the ever-important brand notoriety), and loaded each drive with detailed, easy-to-follow instructions on how to use the in-store processing machines.  These gifts allowed for easy photo transfer and provided each recipient with a valuable, long-lasting, practical product that was greatly appreciated!

The result of the promotion?  In just the first week their photo sales increased 35%!  Customers returned time and time again with their imprinted flash drive to utilize the easy-to-use photo processing center!

Promotional Points

1)   Highly-valued product – Many consumers purchase such high quality products as a retail item, and this promotion allowed them to have the same product at absolutely no charge!  The product was something that people genuinely desired and that gave the promotion power.

2)   Invaluable information – The instructions loaded inside the flash drives increased the value of the promotion.  Giving away such a high quality gift was “enough,” but they further bolstered the promotion by complementing the gift with desirable, easy-to-understand information!

3)  Two birds with one stone – The promotion fulfilled multiple purposes:  it informed clients of the photo processing center, and explained to them the ease and value of utilizing it!

*Not all case studies described are owned by Surge Promotions. We seek to inform, enlighten, and inspire our clients to reach their creative limits through sharing information and working with them to achieve the most unique and most profitable promotion possible.