Lip Balm Makes a Ruckus at Trade Show

Posted by on Feb 24, 2010 in articles | 0 comments

Oftentimes, simplicity is the best strategy.  SnugZ USA, an industry supplier located in Salt Lake City, Utah, had difficulty making a splash at trade shows.  They felt as if they were a minuscule fish in a gargantuan pond!  Year after year they left trade show events wanting more business for their efforts.  They needed a new strategy, a new way to market...

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Custom and Personalized Post-it Notes

Posted by on Feb 19, 2010 in articles | 1 comment

Custom and Personalized Post It Notes are a staple for any office or home environment.  In 1977 3M launched the Post It notes in a few locations and in just a few years the phenomenon of Post It Notes had captured the world over.  Today Post It notes play a major role in the promotional product industry as one of the staples in the home and office...

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Custom Imprinted Products – Breaking It Down So You Don’t Waste Your Time Or Money

Posted by on Feb 18, 2010 in articles | 0 comments

Custom Imprinted Products is essentially another word for promotional business products or advertising specialties. Examples include custom shot glasses, imprinted stadium cups and promotional pens. The common mindset in using this form of advertising is to slap your logo on an item and then sit back as your branding efforts are enhanced exponentially. ...

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Camping Goods Store Builds Customer Relations and Boosts Sales with a Flashlight

Posted by on Feb 17, 2010 in articles | 0 comments

A time-tested use of promotional products is packaging them with a retail item as a free gift.  An outdoor/camping supply store launched a new line of camping tents and wanted to highlight the release, as well as boost sales.  Much to the delight of their customers, they decided to pair a super-bright LED flashlight with each tent sold.  The flashlights were...

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Nursing Care Center Uses Hand Sanitizer Spray Pen to Build Trust

Posted by on Feb 12, 2010 in articles | 0 comments

Promotional items are not always used to secure new clients, but rather to improve the relations between the business and the current clientele.  A nursing center acquired a superb reputation for the care and compassion given to their residents, but the families of the residents felt uneasy about the perceived threat of the spread of germs and disease (even...

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