Promotional products are powerful items in a marketing campaign. While the categories and purposes are far too lengthy to list, what is important are the 5 major strengths they provide.
1. They’re Targeted
As opposed to TV, radio or print advertising, with promotional products you have a choice. Whether you’re handing them out, throwing them in a crowd or direct mailing them, you make the decision of who you give them to.
2. Long Term Advertising Value
Some promotional products such as coffee mugs and tote bags will be kept for years and years. The cost per impression on these items become fractions of a penny.
3. Creative Impact
With so many item options, creative possibilities are endless. Consider receiving a party invitation on a mylar helium balloon which rises out of a gift box when opened. To stimulate other senses, what about a scented ink pen that smells like the promoted product, such as fine leather or citrus, or a chocolate award plaque which suggests the beautiful taste of success, or an audio tape with music and a message thanking a client for their business?
4. Create Goodwill
When used correctly to show appreciation, a promotional item can create goodwill every time the recipient views it. The word “free” is one of the most powerful words in copywriting. Recent research supports the notion that goodwill results in repeat purchases, loyalty, and recommending the product to their peers.
5. The Endorsement Aspect
When someone uses a promotional product it indicates that the person has a favorable working relationship with that company, thus implying that they endorse it. Put your product and message in the hands of influential people and you’ve developed a branded street team!
Visit our online store and see a few of the promotional products that we can source for your promotional campaign. If you can’t find what you’re looking for, don’t hesitate to give us a call at (859) 624-0045!
For more information on promotional products, please visit these articles to help you with your frequently asked questions: