Lip Balm Makes a Ruckus at Trade Show

Oftentimes, simplicity is the best strategy.  SnugZ USA, an industry supplier located in Salt Lake City, Utah, had difficulty making a splash at trade shows.  They felt as if they were a minuscule fish in a gargantuan pond!  Year after year they left trade show events wanting more business for their efforts.  They needed a new strategy, a new way to market...

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Mini Promotional Umbrellas

Few promotional products are as gratefully received as an umbrella, due to its viability and familiarity. But often times, especially at trade shows or career/business carnivals, attendees are hesitant to take a full-sized, 35-50 inch umbrella to lug around with them for the rest of the day. This is not the case with a mini umbrella which when closed ranges...

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