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		<title>Newspaper Boosts Young Readership</title>
		<link>http://www.surgepromotions.com/287/newspaper-boosts-young-readership/</link>
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		<pubDate>Mon, 08 Feb 2010 18:19:32 +0000</pubDate>
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		<description><![CDATA[<img class="aligncenter" title="Case Study Badge" src="http://www.surgepromotions.com/images/excase.png" alt="" width="241" height="43" />
A local daily paper in Detroit, Michigan ran a promotion designed to generate buzz about the paper in general, but more specifically a section designed for children called The Yak®. The paper decided to create a specially-designed custom decal featuring the Yak character.]]></description>
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