Identity Overhaul: High School Band Needed Image Revitalization

Posted by on Apr 5, 2010 in articles | 0 comments

Brand identity cannot be overstated.  It is the personality of an organization.  It is the emotional response from customers.  It’s the bridge that connects a brand to its customer base.  A well-managed brand possesses longevity, and creates brand loyalty/commitment. Brand identity is the defining voice of a brand that says, “we are not them; we are...

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Promotional Calendars – Building Your Brand A Little More Every Day

Posted by on Feb 11, 2010 in articles | 0 comments

Promotional Calenders are a great way to build a brand. Before I jump into why, we have hosted a great case study involving promotional calenders and a well known national convenience store. Click here to check out our promotional calendar case study Promotional calendars are a staple in the promotional products realm.  They’re a tried and true product and...

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Newspaper Boosts Young Readership

Posted by on Feb 8, 2010 in articles | 0 comments

A local daily paper in Detroit, Michigan ran a promotion designed to generate buzz about the paper in general, but more specifically a section designed for children called The Yak®. The paper decided  to create a specially-designed custom decal featuring the Yak character. Each Tuesday the Yak section is published, where young readers enjoy stories, cartoons,...

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Convenience Store Coupon Calendar Promotion

Posted by on Jan 25, 2010 in articles | 0 comments

A national convenience store chain implemented a coupon calendar, providing their customers with substantial discounts on many in-store items.  Each month highlighted two coupons, totaling 24 coupons worth $50! Additionally, customers received fun and engaging artwork they could enjoy, centered around the brand logo and message, as well as the featured...

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