Identity Overhaul: High School Band Needed Image Revitalization

Posted by on Apr 5, 2010 in articles | 0 comments

Brand identity cannot be overstated.  It is the personality of an organization.  It is the emotional response from customers.  It’s the bridge that connects a brand to its customer base.  A well-managed brand possesses longevity, and creates brand loyalty/commitment. Brand identity is the defining voice of a brand that says, “we are not them; we are...

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Credit Union Promotes Movie Night with Popcorn

Posted by on Feb 10, 2010 in articles | 1 comment

Believe it or not, emotionality has much to do with brand devotion and connection. People feel sentiments towards brands, and so it is vital for a business to do as much as they can to ensure that those emotions are positive! A credit union in found a fun and creative way to not only promote their brand and service, but to also serve a worthy cause. The...

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Fashion Umbrellas

Posted by on Jan 18, 2010 in articles | 0 comments

Promotional umbrellas often get a bad rap for being boring and a bit on the old fashioned side. This presents a pretty big obstacle for business and leaves them asking themselves “How do I promote my company while providing my clients and prospects with a promotional product that they are going to want to use?” Problem solved, friends. Simply...

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