Identity Overhaul: High School Band Needed Image Revitalization

Posted by on Apr 5, 2010 in articles | 0 comments

Brand identity cannot be overstated.  It is the personality of an organization.  It is the emotional response from customers.  It’s the bridge that connects a brand to its customer base.  A well-managed brand possesses longevity, and creates brand loyalty/commitment. Brand identity is the defining voice of a brand that says, “we are not them; we are...

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Camping Goods Store Builds Customer Relations and Boosts Sales with a Flashlight

Posted by on Feb 17, 2010 in articles | 0 comments

A time-tested use of promotional products is packaging them with a retail item as a free gift.  An outdoor/camping supply store launched a new line of camping tents and wanted to highlight the release, as well as boost sales.  Much to the delight of their customers, they decided to pair a super-bright LED flashlight with each tent sold.  The flashlights were...

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Credit Union Promotes Movie Night with Popcorn

Posted by on Feb 10, 2010 in articles | 1 comment

Believe it or not, emotionality has much to do with brand devotion and connection. People feel sentiments towards brands, and so it is vital for a business to do as much as they can to ensure that those emotions are positive! A credit union in found a fun and creative way to not only promote their brand and service, but to also serve a worthy cause. The...

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Newspaper Boosts Young Readership

Posted by on Feb 8, 2010 in articles | 0 comments

A local daily paper in Detroit, Michigan ran a promotion designed to generate buzz about the paper in general, but more specifically a section designed for children called The Yak®. The paper decided  to create a specially-designed custom decal featuring the Yak character. Each Tuesday the Yak section is published, where young readers enjoy stories, cartoons,...

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Hotel Vinyl Decal Promotion

Posted by on Jan 25, 2010 in articles | 1 comment

A hotel chain in the Midwest wanted to boost its food and drink sales at night, but they faced a problem:  their guests, instead of taking advantage of the hotel restaurant and bar, were holing up in their rooms watching television. They posted some well-placed signage to encourage guests to escape the boredom of late-night television to go out and have some...

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