Lip Balm Makes a Ruckus at Trade Show

Posted by on Feb 24, 2010 in articles | 0 comments

Oftentimes, simplicity is the best strategy.  SnugZ USA, an industry supplier located in Salt Lake City, Utah, had difficulty making a splash at trade shows.  They felt as if they were a minuscule fish in a gargantuan pond!  Year after year they left trade show events wanting more business for their efforts.  They needed a new strategy, a new way to market...

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Nursing Care Center Uses Hand Sanitizer Spray Pen to Build Trust

Posted by on Feb 12, 2010 in articles | 0 comments

Promotional items are not always used to secure new clients, but rather to improve the relations between the business and the current clientele.  A nursing center acquired a superb reputation for the care and compassion given to their residents, but the families of the residents felt uneasy about the perceived threat of the spread of germs and disease (even...

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