Posts Tagged ‘Letter Openers’

Everyday new and existing businesses spend billions of dollars on television, radio and billboard ads.  There is a boat load of research out there from media outlets saying that television is the best form of advertisement for your business because of (fill in best suited selling point here), and radio advertising is right for your business because of (xyz reason).  However, I’m here to tell you that from a business sense, there isn’t anything more important that ROI (Return on Investment).  And that, my friend, is a statistic that’s undeniably telling that promotional business products gives you a much greater return on your investment than a tv, radio or billboard advertisement. Advertising is a tricky aspect to any thriving business, but minimizing your risk by promoting your businesses with the most proven method of advertising will ensure that you get your message in front of your target customer in the most cost-effective way.

The most effective way to calculate your ROI is through cost-per-impression. Basically what that means is the complete cost of a promotional campaign divided by the total number of times your impression is seen by someone. For example, a logoed baseball cap has a cost-per-impression of $0.002. That means that your campaign averages to pay $0.002 for every instance that your message is displayed to an individual.  You’ll find that promotional calendars and printed golf balls are at about the same investment level.

Promotional products work well because the same people see them repeatedly and new people are always coming into contact with the products. Repeating impressions are an important part of creating brand recognition, and outlets such as magazines and billboards are not always viewed multiple times. A recent study showed that 84 percent of people remembered the names of advertisers who had given them promotional items.  Visit the Surge Promotions store and see some of the great and unique promotional business products that we carry to help create a cost effective campaign for your business today!

The statistics used in this article were published in “Advertising Specialties Impressions Study: A Cost Analysis of Promotional Products Versus Other Advertising Media,” which was released at the ASI Power Summit on November 10, 2008.