Posts Tagged ‘Multiple Products’

A local daily paper in Detroit, Michigan ran a promotion designed to generate buzz about the paper in general, but more specifically a section designed for children called The Yak®. The paper decided  to create a specially-designed custom decal featuring the Yak character.

Each Tuesday the Yak section is published, where young readers enjoy stories, cartoons, and puzzles. The paper also includes a form where kids can become a member of the “Yak® Pack.” New members receive a Yak Pack kit containing the promotional decal set, as well as Yak® imprinted Post-It Notes, pencils, a t-shirt, and other items!

The newspaper noticed notable growth and recognition of the Yak® program, and consequently the paper name and brand, as well.

Promotional Points –

1)  Promotional product stacking – Newspaper utilized multiple products in their Yak Pack promotion.  With such a generous gift, customers are bound to talk to others about it!

2)  Well-integrated design – Each item in the promotion was “Yak-oriented,” which causes consistent, clean, memorable branding.

3)  Promotion complimented the product – The newspaper already had a solid product, they just needed a way to get people to notice it.  By creating buzz, they were able to show off their already stellar section!

Case History provided by Gill-Line

*Not all case studies described are owned by Surge Promotions. We seek to inform, enlighten, and inspire our clients to reach their creative limits through sharing information and working with them to achieve the most unique, and most profitable promotion possible.