Identity Overhaul: High School Band Needed Image Revitalization

Posted by on Apr 5, 2010 in articles | 0 comments

Brand identity cannot be overstated.  It is the personality of an organization.  It is the emotional response from customers.  It’s the bridge that connects a brand to its customer base.  A well-managed brand possesses longevity, and creates brand loyalty/commitment. Brand identity is the defining voice of a brand that says, “we are not them; we are...

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Nursing Care Center Uses Hand Sanitizer Spray Pen to Build Trust

Posted by on Feb 12, 2010 in articles | 0 comments

Promotional items are not always used to secure new clients, but rather to improve the relations between the business and the current clientele.  A nursing center acquired a superb reputation for the care and compassion given to their residents, but the families of the residents felt uneasy about the perceived threat of the spread of germs and disease (even...

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Promotional Calendars – Building Your Brand A Little More Every Day

Posted by on Feb 11, 2010 in articles | 0 comments

Promotional Calenders are a great way to build a brand. Before I jump into why, we have hosted a great case study involving promotional calenders and a well known national convenience store. Click here to check out our promotional calendar case study Promotional calendars are a staple in the promotional products realm.  They’re a tried and true product and...

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Custom Shot Glasses – On Surge TV

Posted by on Feb 10, 2010 in articles | 0 comments

Custom Shot Glasses On...

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Advertising Merchandise – 4 Steps to Ensure A Successful Campaign!

Posted by on Feb 9, 2010 in articles | 0 comments

Advertising Merchandise, also known as Promotional Products or Advertising Specialties, can elevate your business to the next level. Many companies add promotional marketing into their budgets separate from TV and Radio advertising simply because of its efficiency.  However, there are several factors that you need to keep in mind when planning your campaign: 1....

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