Posts Tagged ‘Promotional Marketing’
Welcome to Surge Promotions!
Last Updated on Wednesday, 7 April 2010 11:38 Written by admin Wednesday, 7 April 2010 08:00
Surge Promotions is a leader in screen-printing, embroidery, and promotional marketing. You’ve heard the pitch: “# 1 in customer service,” but how can one prove to be the best? We here at Surge do just that, each and every day! We believe in the old adage, “don’t tell me, show me,” and we put it into action! To create the greatest customer experience imaginable is second on the list of our Core Values, and we take it seriously! Everything we do—every decision, every change, every hire—is done solely for the benefit of the customer, as we understand that our customers are our lifeblood. Without you, there is no “us.” We want to create fans, not just clientele!
We are a company comprised of progressive thinkers, artists, writers, managers, producers, and businessmen/women who have come together with the like-minded goal of offering the most competitive prices and providing the highest quality customer service, period. Our home is planted in Richmond, Kentucky, where we’ve achieved a committed and fully satisfied customer base. We’ve grown from a small two-man operation in a cramped basement to a 2,800 sq. ft. establishment in just over a year! Our team grows increasingly more vibrant as we progress, with each new employee bringing a new set of invaluable skills (as well as crazy-fun personality quirks) to the table! We are passionate about what we do, and our customers place orders with confidence, knowing they will be completed on time with pinpoint accuracy according to the high standards for which Surge Promotions has quickly become known. We work hard, we have fun, and we enjoy what God has given us!
We love what we do, and we want to thank you for the privilege of working alongside you! Let us earn your business!
Tags: Accuracy, Businessmen, Clientele, Confidence, Core Values, Customer Base, Customer Experience, Customer Service, Customers Place, God, Invaluable Skills, Lifeblood, Man Operation, Old Adage, Personality Quirks, Pitch, Privilege, Producers, Progressive Thinkers, Promotional Marketing, Promotional Products, Promotions, Promotions Company, Quality Customer Service, Richmond, Richmond Kentucky, Screen Printing Embroidery, Service Period, Sq Ft | Posted under Feature, Surge Promotions | 1 Comment
Identity Overhaul: High School Band Needed Image Revitalization
Last Updated on Wednesday, 7 April 2010 12:12 Written by admin Monday, 5 April 2010 08:00
Brand identity cannot be overstated. It is the personality of an organization. It is the emotional response from customers. It’s the bridge that connects a brand to its customer base. A well-managed brand possesses longevity, and creates brand loyalty/commitment. Brand identity is the defining voice of a brand that says, “we are not them; we are different; we are better.” Without a strong brand identity, an organization can fall flat on its face.
The Madison Central High School Band struggled to formulate a powerful brand image. Without a clear image direction, and several unsatisfactory design attempts, they turned to us, as they’d seen our work on other products around town, and were greatly impressed. When we met with them for a consultation, we learned about their frustration in creating a solid, robust identity. The Band was competing against some of the best in the state, and wanted a revitalized image, representative of their talent and status. We all knew that it would require more than tee shirts to create this image, so we decided on an all-out Spirit-wear campaign, including: tee shirts, polo’s, hooded sweatshirts, ball caps, stadium blankets, car magnets, and shakers. The first step in this process was to create a new logo/design that was captivating, and true to the band’s image. They wanted something “new, fresh, and modern” that fit with their newly purchased marching uniforms. We integrated this design into each item, and created an entirely new design for their sweatshirts. We also developed a personalized order form with each apparel design on display, in order to standardize and simplify the ordering process.
The response: never-before-seen excitement from the band members and their families. The new apparel items created a celebrity status for the band, so much so that students outside of the band purchased some of the items. The new apparel increased supporter commitment to the band, as they saw that the band was receiving the status it deserved. The band was also able to gain profit from the sales, which they could use to further the band rapidly-growing band program. The promotion worked so well that the band boosters plan on expanding the promotion the following school year.
Tags: Case Studies, Case Study, Company Logo, Creative Limits, Promotional Items, Promotional Marketing | Posted under Blanket, Brand Identity, Feature, Products, Strategy And Tactics, Surge Promotions | 1 Comment
Custom and Personalized Post-it Notes
Last Updated on Friday, 19 February 2010 02:01 Written by admin Friday, 19 February 2010 01:59
Custom and Personalized Post It Notes are a staple for any office or home environment. In 1977 3M launched the Post It notes in a few locations and in just a few years the phenomenon of Post It Notes had captured the world over. Today Post It notes play a major role in the promotional product industry as one of the staples in the home and office categories. With so many custom shapes, sheet number options, color options and imprint methods Post It Notes have also become known for their impactful advertising.
How to Use Custom Post it Notes – Post It Notes can be used numerous ways in a promotional marketing campaign. Fortunately this specific product has 5 very strong attributes that allow for it to be used a bit more freely.
- Inexpensive Product – the price per piece can be as low as $0.33 per
- Inexpensive to ship – when concerned about shipping to alternate locations such as events and tradeshows, cost isn’t a major factor
- Imprint capabilities – Several options consist of full color imprints and pantone color matching
- Quick Turnaround – Some suppliers offer a 24 turnaround on some of their select styles
- Usefulness – The most desired attribute of a promotional product is that it’s useful. Companies prefer to use items that will be kept and used on a daily basis
With all of these great attributes of Personalized Post It Notes lend themselves to be used in a variety of methods such as tradeshow handouts, door to door leave behinds, goodie bag material, as well as numerous others.
What Results to expect – With the majority of the distribution methods you can certainly expect one thing : that these items will be used to their full potential. Post It Notes are used in almost every home and office across the world. Although many of today’s companies are desiring to go paperless, the quick note taking abilities of Post Its will lend their selves to remain a staple in both environments for years to come. Your logo or message will be displayed on each individual note for the length of time each Note is kept.
For more information on the styles, functionality and flexibility of Personalized Post It Notes and Custom Post It Notes contact a promotional consultant at Surge Promotions
Check out our low prices for your next Post it notes order
Purchase Custom or Personalized Post It Notes
Tags: 3m, Alternate Locations, Attribute, Attributes, Color Imprints, Color Options, Custom Shapes, Daily Basis, Distribution Methods, Environments, Home Environment, Marketing Campaign, Number Options, Phenomenon, Promotional Marketing, Promotional Product, Staple, Staples, Turnaround, Useful Companies | Posted under Products | 2 Comments
Custom Imprinted Products – Breaking It Down So You Don’t Waste Your Time Or Money
Last Updated on Thursday, 18 February 2010 03:26 Written by admin Thursday, 18 February 2010 03:26
Custom Imprinted Products is essentially another word for promotional business products or advertising specialties. Examples include custom shot glasses, imprinted stadium cups and promotional pens. The common mindset in using this form of advertising is to slap your logo on an item and then sit back as your branding efforts are enhanced exponentially. However, this misconception leads to the discovery of the difficulty in achieving real results for your valuable advertising budget. There is an enormous polluted sea of bad information surrounding this industry and advertising method in general. There are “big box” style companies who try to sell products to business and organizations, and all of their materials are focused around price. 50% off our #1 pen! Closeout sales! Then there are companies who care about the issues and problems that their customers face on a daily basis. Need to recruit more highly qualified employees? Need a customer rewards program? What is the best use of advertising dollars surrounding a golfing event? That’s where Surge Promotions answers the call.
Select a Specific Purpose
Focus is the most common mistake that companies make when planning a promotional marketing campaign. Although we love to accept any kind of order, helping our customers create an effective campaign that creates profits and yield a positive return on investment is our number one goal. Many businesses come to us with an order of a custom printed product and many times have no clear goal of what they want to achieve with it. It is important to clearly define the goal of your campaign. Instead of picking a product and then trying to figure out a way to distribute it (which is more common than you think), you need to start in complete reverse order. What “pains” you as an organization? What problems or issues are you facing that we can help you alleviate?
An example of this could be a payday advance loan company. In our small (but growing) city of Richmond, Kentucky we have about a dozen of these places. The average custom imprinted products purchased by these businesses are promotional pens. The imprint includes a business name, phone number and a simple call to action like “Call today, borrow $200, pay back $203”. Then they proceed to distribute these pens in packs to local convenience stores and retail store locations. The idea is to be at the point of the transactions being made. They want to be there when you complete transactions, and to remind you that you can have more money if you need it. These campaigns must work well. Either that or these places continue to spend thousands for these pens as they’ve remained littered all over town.
Distribution
You also need to think about how you are going to distribute your newly purchased order of custom imprinted products for your business. Are you going to give these away around town like the cash advance reps? Are you dispersing to tradeshow booth visitors? Are the given away with each transaction or membership sign up? You have to think of this in conjunction with your purpose. Sometimes it’s also an option to sell certain types of products. Gift shops have made a career out of selling custom imprinted products. Also, if your retail establishment has created a buzz then your patrons might find themselves compelled to purchase a souvenir or memento. Otherwise, your products are best suited to be distributed free of charge.
Budget
As with most things relating to business, budget is very important when deciding to purchase custom imprinted products. Products can vary tremendously in price, as you can see from our retail website – www.surge-promotions.com. The goal is to select a product based on the goal, distribution and price. If your goal is to yield a positive ROI as opposed to branding, and you are going to give these away for free, your budget should be based on the response rate you estimate to achieve. You can only be certain of that number by testing it. Most often, we suggest a 5:1 or 10:1 return on investment. Maybe try different products of the same category that are cheaper or more expensive and measure the success rate. For branding purposes you should always strive for products that will stick in your prospects minds, and create a favorable impression of your brand. That usually isn’t a cheap plastic pen. Remember, these products represent your business and should resemble the same quality of the service or product you provide. So your budget needs to be adjusted accordingly, even if you have a relatively low budget, it would be better to buy a small amount of a high quality product than a large amount of inexpensive products. You want to leave a lasting impression on a few people rather than a so-so impression on a lot of people.
If you are interested in creating a custom imprinted products campaign like this for your own business, contact us today for a free consultation with one of our experts. Simply shoot us an email or call us.
Email: info@surgepromotions.com
Phone: 859-624-0045
Tags: Advertising Specialties, Bad Information, Box Style, Business Products, Closeout Sales, Custom Imprinted Products, Custom Shot Glasses, Customer Rewards Program, Daily Basis, Discovery, Marketing Campaign, Mindset, Misconception, Mistake, Printed Product, Profits, Promotional Marketing, Promotional Pens, Return On Investment, Stadium Cups | Posted under Strategy And Tactics, Surge Promotions | 1 Comment
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