Identity Overhaul: High School Band Needed Image Revitalization

Posted by on Apr 5, 2010 in articles | 0 comments

Brand identity cannot be overstated.  It is the personality of an organization.  It is the emotional response from customers.  It’s the bridge that connects a brand to its customer base.  A well-managed brand possesses longevity, and creates brand loyalty/commitment. Brand identity is the defining voice of a brand that says, “we are not them; we are...

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Custom and Personalized Post-it Notes

Posted by on Feb 19, 2010 in articles | 1 comment

Custom and Personalized Post It Notes are a staple for any office or home environment.  In 1977 3M launched the Post It notes in a few locations and in just a few years the phenomenon of Post It Notes had captured the world over.  Today Post It notes play a major role in the promotional product industry as one of the staples in the home and office...

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Custom Imprinted Products – Breaking It Down So You Don’t Waste Your Time Or Money

Posted by on Feb 18, 2010 in articles | 0 comments

Custom Imprinted Products is essentially another word for promotional business products or advertising specialties. Examples include custom shot glasses, imprinted stadium cups and promotional pens. The common mindset in using this form of advertising is to slap your logo on an item and then sit back as your branding efforts are enhanced exponentially. ...

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Advertising Merchandise – 4 Steps to Ensure A Successful Campaign!

Posted by on Feb 9, 2010 in articles | 0 comments

Advertising Merchandise, also known as Promotional Products or Advertising Specialties, can elevate your business to the next level. Many companies add promotional marketing into their budgets separate from TV and Radio advertising simply because of its efficiency.  However, there are several factors that you need to keep in mind when planning your campaign: 1....

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