Camping Goods Store Builds Customer Relations and Boosts Sales with a Flashlight

Posted by on Feb 17, 2010 in articles | 0 comments

A time-tested use of promotional products is packaging them with a retail item as a free gift.  An outdoor/camping supply store launched a new line of camping tents and wanted to highlight the release, as well as boost sales.  Much to the delight of their customers, they decided to pair a super-bright LED flashlight with each tent sold.  The flashlights were...

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Promotional Calendars – Building Your Brand A Little More Every Day

Posted by on Feb 11, 2010 in articles | 0 comments

Promotional Calenders are a great way to build a brand. Before I jump into why, we have hosted a great case study involving promotional calenders and a well known national convenience store. Click here to check out our promotional calendar case study Promotional calendars are a staple in the promotional products realm.  They’re a tried and true product and...

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Advertising Merchandise – 4 Steps to Ensure A Successful Campaign!

Posted by on Feb 9, 2010 in articles | 0 comments

Advertising Merchandise, also known as Promotional Products or Advertising Specialties, can elevate your business to the next level. Many companies add promotional marketing into their budgets separate from TV and Radio advertising simply because of its efficiency.  However, there are several factors that you need to keep in mind when planning your campaign: 1....

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Newspaper Boosts Young Readership

Posted by on Feb 8, 2010 in articles | 0 comments

A local daily paper in Detroit, Michigan ran a promotion designed to generate buzz about the paper in general, but more specifically a section designed for children called The Yak®. The paper decided  to create a specially-designed custom decal featuring the Yak character. Each Tuesday the Yak section is published, where young readers enjoy stories, cartoons,...

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Mini Promotional Umbrellas

Posted by on Jan 20, 2010 in articles | 0 comments

Few promotional products are as gratefully received as an umbrella, due to its viability and familiarity. But often times, especially at trade shows or career/business carnivals, attendees are hesitant to take a full-sized, 35-50 inch umbrella to lug around with them for the rest of the day. This is not the case with a mini umbrella which when closed ranges...

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