Posts Tagged ‘Shot Glasses’
Custom Shot Glasses
Last Updated on Thursday, 4 February 2010 04:50 Written by admin Monday, 28 December 2009 05:21
Some of the most fun and uniquely versatile products in our line are the custom shot glasses. Originally designed to pour 1 oz of your beverage of choice, shot glasses have crossed into several new functions such as a retail item, collectible souvenir, or even traditional barware for a restaurant or bar.
As seen on the right, you can serve two purposes with your glass – retail item and barware. Many of our clients will purchase a large quantity of custom shot glasses for their establishment and use them both to serve drinks as well as sell as a retail item. Some have even gone one step further and packaged the sale of the item itself along with the drink. For instance, the drink of the night for $3.00, or the drink of the night with a collectible glass for $4.50. You can even offer refillable specials to make sure they hang on to those glasses!
And completely crossing over into another category would be the use of the shot glass as a sole retail item. No gift shop is complete without a collection of glasses decorated in every way imaginable. 
And often times the more unusual the design, the more popular the item. Tall, skinny, short, heavy, plastic, lighted, colored, ceramic… you name it, it’s an option. And to put icing on the cake, shot glasses have slowly crept up in the top 10 most collected items by Americans.
So if you’re looking for a unique way to brand your message on a very trendy medium with an assortment of uses, custom shot glasses are a perfect opportunity for you. Call us today to discuss how you want your message delivered, and we’ll match up the right shot glass for your promotion!
Tags: Advertising Merchandise, Assortment, Barware, Business Products, Collectible Glass, Custom Shot Glasses, Drinks, Gift Shop, Icing On The Cake, Oz, Promotional Business Products, Promotional Items, Promotional Products, Promotions, Shot Glass, Shot Glasses, Versatile Products | Posted under Products | 3 Comments
Promotional Business Products
Last Updated on Monday, 28 December 2009 04:28 Written by admin Tuesday, 22 December 2009 05:01
Everyday new and existing businesses spend billions of dollars on television, radio and billboard ads. There is a boat load of research out there from media outlets saying that television is the best form of advertisement for your business because of (fill in best suited selling point here), and radio advertising is right for your business because of (xyz reason). However, I’m here to tell you that from a business sense, there isn’t anything more important that ROI (Return on Investment). And that, my friend, is a statistic that’s undeniably telling that promotional business products gives you a much greater return on your investment than a tv, radio or billboard advertisement. Advertising is a tricky aspect to any thriving business, but minimizing your risk by promoting your businesses with the most proven method of advertising will ensure that you get your message in front of your target customer in the most cost-effective way.
The most effective way to calculate your ROI is through cost-per-impression. Basically what that means is the complete cost of a promotional campaign divided by the total number of times your impression is seen by someone. For example, a logoed baseball cap has a cost-per-impression of $0.002. That means that your campaign averages to pay $0.002 for every instance that your message is displayed to an individual. You’ll find that promotional calendars and printed golf balls are at about the same investment level.
Promotional products work well because the same people see them repeatedly and new people are always coming into contact with the products. Repeating impressions are an important part of creating brand recognition, and outlets such as magazines and billboards are not always viewed multiple times. A recent study showed that 84 percent of people remembered the names of advertisers who had given them promotional items. Visit the Surge Promotions store and see some of the great and unique promotional business products that we carry to help create a cost effective campaign for your business today!
The statistics used in this article were published in “Advertising Specialties Impressions Study: A Cost Analysis of Promotional Products Versus Other Advertising Media,” which was released at the ASI Power Summit on November 10, 2008.
Tags: Advertisement Advertising, Advertising Merchandise, Billboard Ads, Billboard Advertisement, Billboards, Boat Load, Brand Recognition, Business Cards, Business Products, Business Sense, Competitor, Free Pens, Golf Balls, Investment Level, Letter Openers, Logoed Baseball Cap, Media Outlets, Mugs, Multiple Times, Professionalism, Promotional Business Products, Promotional Items, Promotional Products, Promotions, Radio Advertising, Return On Investment, Roi Return On Investment, Shot Glasses, Small Business, Target Customer, Television Radio, Thriving Business, Trade Shows | Posted under Products | No Comments
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