Newspaper Boosts Young Readership

Posted by on Feb 8, 2010 in articles | 0 comments

A local daily paper in Detroit, Michigan ran a promotion designed to generate buzz about the paper in general, but more specifically a section designed for children called The Yak®. The paper decided  to create a specially-designed custom decal featuring the Yak character. Each Tuesday the Yak section is published, where young readers enjoy stories, cartoons,...

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