The Journey of Paint the Town Pink

November 03, 2017

There’s something to be said about the relationship between a t-shirt and the story behind it. Here at Surge, we pride ourselves on discovering that story and providing the best customer service possible for these kinds of events, whether it be the Tracks for Packs, shirts for a lost loved one, or the Paint the Town Pink campaign. We handle every single order with the utmost pride, regardless of size and take the careful consideration to the story behind the t-shirts.

PTTP Park Group

The relationship with Paint the Town Pink goes back to when Baptist Health Richmond was under the name Pattie A. Clay. Paint the Town Pink has blossomed under the care of Baptist Health Richmond and Surge since the creation of the campaign in 2008 with Surge assisting in designing the logo, being the exclusive printer of the shirts, and even distributing garments to vendors and customers.

The designs have changed quite a bit every year, with each year presenting its own unique challenge. As the designers, we have had to listen to what the campaign is describing as the “feel” for the shirt and then bring their ideas to life. Each year, we work on finding something different and new as a way to distinguish this year from those past. One of the other challenges, especially now that we are in the 9th year of Paint the Town Pink, is finding the shade of pink to go with the campaign. We have used bright pinks, light pinks, and dark pinks. There are a host of color options available and we are happy to explore all of them with the campaign.

PTTP White Hall Elementary Staff

As the exclusive printers on the campaign, we devote days to print only the shirts and fleece garments for Paint the Town Pink so that they receive all of our attention and can be completed before the annual kickoff! This year, we set the deadline for orders almost 2 weeks in advance and blocked out 2 of our business days just for the massive order to print! We personally deliver each group order with pride, as we have every year, for the kickoff of the campaign.

As community members and as sponsors for the campaign, we are so happy to get to work on Paint the Town Pink year after year. Aside from designing the logo and printing the shirts, we have a blast going to the different events and participating in the Paint the Town Pink Door Contest. 2016 was the first year of Surge participating in the contest and we look forward to participating in the Pink Door Contest again this year. We have some great ideas that are in the works, so stop by and see the finished product.  

PTTP Soft Shoe Staff

Events like Tracks for Packs, March of Dimes, and Paint the Town Pink are just a few of the many causes that we work with and while those are larger in scale, we still love to get to work on and devote as much of our resources as we can to organizations. We put pride and care into the shirts we produce and the stories that accompany them. So whether you are starting an awareness campaign or an event for a cause or celebrating the life of loved one that has passed, Surge can help you every step of the way.

To find out more about how we can help your organization or if you already have an idea in mind, feel free to contact us via email, phone, or just by stopping by.






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