Proceeds from the sale of these SoftStyle shirts will benefit Kentucky Hands & Voices, a parent-led, non-profit organization that supports families of children who are deaf or hard of hearing, regardless of communication mode. Their motto is "What works for your child is what makes the choice right." Virginia Moore is a tireless advocate for these families and children and is a long-time partner with Kentucky Hands & Voices. 

Proceeds from the purple shirt will specifically go to raise awareness in Kentucky for CMV, the leading, non-genetic cause of hearing loss in children. Shirts are being sold in memory of Bella Streeval, age 3, who passed away from CMV complications on 4/7/2020. Purple was her favorite color and also the color for epilepsy, which can accompany CMV.

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