by Casey McKean July 08, 2024

Choosing the right summer apparel for your business can make a significant difference in employee comfort and promotional success. With warmer weather, it's essential to select fabrics and designs that not only represent your brand but also keep wearers cool and comfortable. Here's a comprehensive guide to help you choose the perfect summer-friendly uniforms and promotional giveaways.

1. Prioritize Lightweight and Breathable Fabrics

When selecting summer apparel, the fabric is the most critical factor to consider. Lightweight and breathable materials help regulate body temperature and wick away moisture, ensuring comfort during hot days. Here are some top fabric choices for summer:

  • Cotton: Known for its softness and breathability, cotton is a popular choice for t-shirts and casual wear. Look for 100% cotton or cotton blends for a lightweight feel.
  • Linen: This natural fiber is highly breathable and absorbs moisture quickly, making it ideal for hot weather. Linen shirts and pants are great options for a more sophisticated look.
  • Polyester Blends: Modern polyester blends, especially those with moisture-wicking properties, are perfect for activewear and uniforms. They dry quickly and are durable.

2. Opt for Light Colors

Light-colored clothing reflects sunlight rather than absorbing it, helping to keep wearers cool. White, pastels, and light shades of blue, green, and yellow are excellent choices for summer apparel. These colors not only enhance comfort but also give a fresh and vibrant look to your uniforms and promotional items.

3. Choose Functional and Comfortable Designs

Design plays a crucial role in the overall comfort and functionality of summer apparel. Here are some design tips to consider:

  • Loose Fits: Loose-fitting clothing allows for better air circulation, keeping the body cool. Avoid tight-fitting designs that can trap heat and cause discomfort.
  • Short Sleeves and Sleeveless Options: Short-sleeved shirts, polos, and sleeveless tops are perfect for summer. They provide more freedom of movement and ventilation.
  • Vents and Mesh Panels: Incorporating vents or mesh panels in high-heat areas, such as the back and underarms, can significantly improve airflow and comfort.
  • Moisture-Wicking Technology: Apparel with moisture-wicking technology pulls sweat away from the body, helping to keep the wearer dry and cool. This feature is particularly important for active or outdoor jobs.

4. Consider UV Protection

If your employees spend a lot of time outdoors, consider apparel with built-in UV protection. Fabrics treated with UV-blocking agents can help protect the skin from harmful UV rays, reducing the risk of sunburn and long-term skin damage.

5. Personalize with Your Brand

While comfort is key, it's also essential to ensure your summer apparel effectively represents your brand. Custom screen printing allows you to add your company logo, tagline, and other branding elements to your chosen apparel. Here are some ideas for customization:

  • Logos and Graphics: Place your logo prominently on the chest, back, or sleeve. Consider adding summer-themed graphics that align with your brand’s identity.
  • Taglines and Slogans: Include catchy taglines or slogans that resonate with your brand’s message and summer vibes.
  • Colors: Use your brand’s colors to maintain consistency and reinforce brand recognition.

6. Versatile Options for Different Settings

Choose apparel that can be worn in various settings, from casual office environments to outdoor events. Versatile pieces like polo shirts, premium t-shirts, and branded caps can easily transition between different activities and locations.


Selecting the perfect summer apparel for your business involves balancing comfort, functionality, and brand representation. By prioritizing lightweight fabrics, functional designs, and incorporating your brand elements, you can create uniforms and promotional items that not only keep wearers cool but also enhance your brand’s visibility. Whether for employee uniforms or giveaways, the right summer apparel can make a lasting impression and keep everyone comfortable during the hottest months.

If you need help choosing or customizing your summer apparel, our team at Surge Screen Printing & Embroidery is here to assist you. Click here to start designing your perfect summer collection!

Casey McKean
Casey McKean